Why do Apple laptop upgrades cost 200% more than Dell’s?
Erm… economies of scale might have something to do with it, perhaps?
CNet only manages to touch on that in their conclusion…
So why so pricey, Apple? Less buying power? Greed? Good business sense?
…whereas it perhaps should’ve been the focus.
A quick googleage would’ve uncovered that in the 3rd quarter of 2007, Apple sold 1.1 million Mac units in the US. Dell sold 5 million PC units in that period. I’m going on the assumption the difference is similar on the worldwide scale, but perhaps it’s not. Dell’s worldwide figures might be much larger in comparison.
In any case, if I’m buying 1 million items from you, it seems likely I’m going to get a much larger discount than someone who’s only purchasing around a fifth of that amount. Which might account for at least a percentage of the difference. It might not as well, but surely the possibility invites more than 3 words in a conclusion…?

